Artist's talk: Sæmundur Þór Helgason
The exhibition is a part of a sequence of exhibitions in Gallery D of promising artist. In Rate of Return % Helgason examines the role of visual art and its conditions in the market driven and technologically advanced world of today. The exhibition is first and foremost conditioned by its economical premises, which is the artist’s fee. Instead of using the fee to produce art Helgason decided to invest the sum as an attempt to make a profit on art.